Juha Laine has been appointed as Metsä Forest's SVP, Marketing and Communications

Metsä Forest press release March 27, 2023 at 15:00
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Juha Laine has been appointed as SVP, Marketing and Communications and a member of the management team of Metsä Group's wood sourcing and forest services, i.e. Metsä Forest as of 1 May 2023. Laine is in his new position responsible also for member services. He reports to EVP, Metsä Forest Juha Jumppanen.

Laine has worked at Metsä Group in various positions since 2002. He moves to his new role from the position of Metsä Group's SVP, Communications, which he has held since 2015.



Requests for further information:

Juha Jumppanen, EVP, Metsä Forest, tel. +358 50 384 4808

Metsä Group


Metsä Group is leading the way in advancing the bioeconomy. We invest in growth, bioproduct development and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, as well as tissue and greaseproof papers.  

Metsä Group’s annual sales amount to approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forests: our parent company is Metsäliitto Cooperative which is owned by nearly 100,000 forest owners.  

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Metsä Group’s Wood Supply and Forest Services 


Metsä Group’s Wood Supply and Forest Services provides and develops the services offered to the members of Metsä Group's parent company, Metsäliitto. The cooperative consists of more than 90,000 Finnish forest owners who together own about half of Finland’s private forests. We provide all the forest services required to engage in sustainable forest management and raise the value of forest assets.

We procure all the wood used by Metsä Group from sustainably managed forests in the Baltic Sea region, most of it from our owner-members in Finland. We also supply significant volumes of energy wood, bark and sawdust for further processing.

In 2022, our sales totalled EUR 2.1 billion, and we have around 750 employees.