Business Environment
We operate in a European tissue paper market and in the global greaseproof paper market. Tissue paper products are daily necessities.
The use of tissue papers is well established and market growth is mainly driven by strengthened hygiene practices, which affect the demand for hand towels and kitchen towels in particular. The tissue business is local in nature, which reduces the transportation need of tissue paper and improves the critical availability of daily necessities.
Metsä Tissue will focus on increasing the fresh fibre-based production to ensure security of supply for its customers despite the decreasing availability of recycled fibres and to produce tissue paper as energy-efficiently as possible.
