Performance
| 2025 | 2024 | 2023 | 2022 | |
| Share of fossil-free packaging in all packaging materials | 84.8% | 83.8% | 88.1% | 62.4% |
Aiming for fossil-free packaging
The packaging that protects hygiene tissue products plays a crucial role in enabling deliveries of the products to the end users in a hygienic and safe condition. Thus, packaging has to be both practical and designed to reduce environmental impact. Plastic is a widely used and proven packaging material for consumer products, offering effective protection for tissues while performing well in the production process and throughout the supply chain. At Metsä Tissue, we continuously seek ways to reduce, recycle, and replace fossil-based plastics in packaging.
Hygiene tissue products also require chemicals to enhance their properties according to end-user requirements. Although there are only 1% chemicals in the final product, the goal is to replace them with fossil-free alternatives.
Hygiene tissue products also require chemicals to enhance their properties according to end-user requirements. Although there are only 1% chemicals in the final product, the goal is to replace them with fossil-free alternatives.
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100
%
Target 2030: fossil-free packaging
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84.8
%
Share of fossil-free packaging in all packaging materials in 2025
Packaging
The majority of the packaging material used by Metsä Tissue is cardboard and other wood fibre-based materials. These are mainly used in the cores of toilet tissue and household towel rolls, in the banderols of paper hand towel products, and in the corrugated and cardboard boxes used for transporting goods.
While plastic packaging is perhaps the most commonly recognised packaging material by consumers, fossil-based virgin plastic accounted for only 16.2% of all packaging materials used by Metsä Tissue in 2024. The company’s goals for plastic packaging include continuously replacing plastic with bio-based alternatives, and reducing consumption by minimising plastic thickness.