Metsä Tissue’s Lambi brand is proud to announce the launch of its new easy-to-open toilet paper packaging. Thanks to the zipper-like opening mechanism, the top tears away cleanly for greater convenience. The rest of the package remains intact and the rolls stay in place also after opening.
“Softness is of course the most important quality in any toilet paper, but consumers have requested a package that is handier to carry and easier to open,” says Heini Mikkonen, Lambi Central Brand Manager. “The new easy-to-open mechanism and convenient carry-home handle are a direct answer to this need.”
Already out in Scandinavia, Finland and the Baltic countries, the new package will be coming to Russia and Central Eastern Europe in spring-summer 2012.
As jeans and zipper goes hand in hand, Lambi is ‘dressing casual’ to celebrate the easy-to-open launch in Scandinavia and Finland, featuring a special blue-jeans print on the package and pink hearts on the toilet tissue. The launch campaign also includes a Facebook competition for a trip for two to the hometown of jeans – San Francisco.
The new opening mechanism will be introduced in Lambi household towel packages later this spring.
Further information:
Heini Mikkonen, Lambi Central Brand Manager
Tel. +358 50 464 7557
Email: Heini.mikkonen@metsagroup.com
Metsä Group is a responsible forest industry group whose products are part of people’s everyday life and promote sustainable well-being. Metsä Group produces high-quality products mainly from renewable Nordic wood. The Group’s core businesses areas are tissue and cooking papers, board and paper, pulp, wood products as well as wood supply. Metsä Group’s sales totalled EUR 5.3 billion in 2011, and it employs approximately 12,500 people. The Group operates in some 30 countries.
With its high-quality tissue and cooking papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and industrial consumers in Europe and the world’s leading supplier of baking and cooking papers. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in six countries, we employ a total of about 3,300 people. Our sales in 2011 were EUR 970 million. Metsä Tissue is part of Metsä Group.
Soft and hygienic Lambi products are produced using 100% pure new cellulose. The fibre raw material originates from responsibly managed forests. All Lambi toilet papers, household towels, handkerchiefs and napkins have been awarded the Nordic Swan ecolabel. Lambi was first introduced to consumers in 1962 under the Vita Lamm label in Sweden. Currently Lambi products are available in 15 countries. Lambi is a registered trademark of Metsä Tissue.