Metsä Tissue launches new pan-European organisation

Metsä Tissue has implemented a new organisational structure as part of its European growth strategy. 

The new organisation is designed to strengthen commercial focus, improve cross-functional collaboration, and enable faster, more consistent service across Metsä Tissue's European markets. The structure becomes effective 1 May 2026.
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"This is an important step in executing our strategy," said CEO Sari Pajari-Sederholm. "Our new organisation puts us in a stronger position to deliver value to our customers and grow our business across Europe."

Customer relationships and points of contact remain unchanged. Any relevant changes will be communicated directly by local teams.

Further information: Ketsia Anttila, VP Communications, 
tel: +358 (40) 8312991, ketsia.anttila@metsagroup.com


Metsä Tissue
www.metsagroup.com/metsatissue

Metsä Group’s Tissue and Greaseproof Papers business, or Metsä Tissue, produces hygiene products for households and professionals, and greaseproof papers for food preparation and packaging. Our high-quality locally produced brands ¬– Lambi, Serla, Mola, Tento, Katrin and SAGA – make daily life cleaner. We promote a diverse, equal, and inclusive culture. 

In 2025, our sales totalled EUR 1.1 billion, and we employ about  2,400 people. Metsä Group’s parent company Metsäliitto Cooperative is owned by approximately 90,000 Finnish forest owners. The sales of the whole Metsä Group were EUR 5.8 billion. 

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