Our strategy and values

Growth is at the heart of our strategy. We achieve it by combining customer and category insight with world-class delivery capability, reliable service, and fit-for-purpose products. At the same time, we continuously improve the efficiency, safety, and environmental performance of our operations to strengthen our competitiveness.

Our customer promise:

More than paper. The partner for growth. 

We turn fresh fibre from responsibly managed forests into high-quality tissue papers and greaseproof papers. But that is only the beginning. We look beyond the product to help our customers strengthen categories, improve performance, and compete more effectively.

Our vision for tissue papers

A leading European tissue producer and the trusted partner of choice

We further strengthen our position among Europe's leading producers and earn customer preference every day.

Our vision for greaseproof papers

The leading producer of siliconised greaseproof papers globally

We set the standard for quality, food safety, performance and service worldwide.

Our tissue paper business operates primarily in Europe

Tissue papers are everyday essentials. Demand is supported by well-established use and rising hygiene standards, particularly in hand towels and kitchen towels. Our ambition, however, is to grow faster than the market, together with our customers.

This is a volume-driven business in every sense. Tissue papers are bulky to transport, which makes local production important. At the same time, retail and distribution channels are consolidating, increasing the need for suppliers who can deliver large volumes reliably, accurately, and on time.

Consumers are also becoming more demanding, more price-aware, and more conscious of sustainability. That is why we invest in consumer and category insight, helping us deliver products that meet real needs and move off the shelf.

We supply greaseproof papers to customers around the world 

Urbanisation, population growth, and convenience continue to drive demand for food preparation and food packaging. At the same time, customers expect high quality, resource efficiency, and competitive performance under increasing cost pressure.

Food safety, traceability, and sustainability requirements are becoming stricter, too. Our ambition is to outpace market growth through a fully compliant and competitive offering, strong sustainability credentials, and seamless service.