Our tissue paper business operates primarily in Europe
Tissue papers are everyday essentials. Demand is supported by well-established use and rising hygiene standards, particularly in hand towels and kitchen towels. Our ambition, however, is to grow faster than the market, together with our customers.
This is a volume-driven business in every sense. Tissue papers are bulky to transport, which makes local production important. At the same time, retail and distribution channels are consolidating, increasing the need for suppliers who can deliver large volumes reliably, accurately, and on time.
Consumers are also becoming more demanding, more price-aware, and more conscious of sustainability. That is why we invest in consumer and category insight, helping us deliver products that meet real needs and move off the shelf.