Lambi 15th most loved brand in Sweden

Swedish marketing research company ISI Wissing has announced the results of its annual ranking of Sweden's top brands. Based on market research and consumer feedback, Sweden's most loved brand of 2010 is YES. Lambi ranked 15th out of a total of 920 brands.
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Lambi placed first in the category of household towels. Second in that category was Edet, followed by Serla, rounding out Metsä Tissue’s excellent performance in the survey. Toilet papers were not included in the study.

“The Lambi brand is increasing its market share throughout Scandinavia. This, in combination with our very high scoring in the ISI, shows that we are making outstanding progress with our strong trade campaigns and brand-building activities,” says Niklas Lindström, VP Brand Marketing. “The Scandinavian team has done excellent work over a long period of time.”

The brands included in the study were selected by ISI Wissing and the results were based on the feedback of about 1000 respondents per brand.

Further information:

Marja-Leena Dahlskog, Communications Manager, Metsä Tissue
Tel. +358 50 50 200 60

Metsä Tissue is a leading tissue paper products supplier to households and large-scale consumers in Europe. We are also the world's leading supplier of baking and cooking paper products. Our main brands are Lambi, Serla, Mola,Tento, Katrin, Fasana and SAGA. We have 3200 employees and production based in

Finland, Germany, Poland, Russia, Slovakia and Sweden. Our turnover is EUR 940 million. Metsä Tissue is part of the Metsäliitto Group.