Metsä Tissue’s virtual public event on Mariestad mill expansion plans

On May 20th 2021 Metsä Tissue hosted a virtual public event to share the latest developments in its plans to expand the Mariestad mill in Sweden. An audience of approximately 200 participated in the event to hear Metsä Tissue AB’s Managing Director, Jani Sillanpää, Project Director Esa Paavolainen and Production Director Stefan Montarius present the latest developments in the project.
  • Press releases, Mariestad project
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  • Metsä Tissue

Jani Sillanpää began the event by sharing the background to the mill extension project.  

“Premium tissue papers made from pure fresh fibres and produced close to the markets plays an important role in our company strategy. In addition to the demand for high quality tissue products, our focus on fresh fibre production is also a result of the continuous decline in the availability and quality of recycled fibres. We believe than an investment in the production of fresh fibre tissue products is the most sustainable solution for the future”, said Jani Sillanpää before introducing the next topic and speaker Esa Paavolainen.

Project Director Esa Paavolainen presented a brief recap of the investment project:
●    Producing the leading tissue paper brands in Scandinavia, Lambi, Serla and Katrin
●    The planned investment amounts to approximately SEK 2.5 billion
●    Doubling the mill’s production capacity of tissue papers from 70 000 to 145 000 tons a year 
●    Between 50 to 100 permanent new jobs created

Paavolainen continued his presentation by sharing the latest developments in the project, highlighting the advancements in the detailed design of the new extension parts, the technical processes and the environmental permit process. He stated that the final environmental permit is expected to come in the beginning of 2022 and emphasized the magnitude and the importance of the project: 

“We are very proud of this project, which would result in a major investment in Mariestad and would be one of the biggest investments in the history of Metsä Tissue. We would create many new jobs, develop future tissue technology that can reduce carbon dioxide emissions, and we would be able to better meet the demand for premium tissue paper products in Scandinavia", concluded Esa Paavolainen.

A recording of the virtual event can be found here:

Further information and media requests
Esa Paavolainen, Project Director, Metsä Tissue, tel. +358 40 500 5574
Joanna Linnermo-Kumpuoja, Communications Manager, tel. +358 40 555 5868 or joanna.linnermo-kumpuoja[@]
Andreas Sjöstrand, PR agency Isobar, tel: +46 73 513 71 40 or andreas.sjostrand[@], 


Metsä Tissue

Metsä Tissue creates a cleaner everyday life. We are one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally. 
Our brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,500 people. In 2020, our sales totalled EUR 1 billion. Metsä Tissue is part of Metsä Group.

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