It’s this same spirit that lives in our brand’s most recognizable symbol: red.
For Katrin, red has always meant more than just hygiene. It’s about doing things right - with purpose, with passion, and with a promise to help our customers thrive.
Now, with our renewed brand expression, we’re turning up the volume. Sharper visuals. Stronger messaging. A bolder presence. All designed to make it easier for you to choose hygiene solutions that work - and work hard.
What’s new?
We’ve refined how we speak and how we show up. Our tone is more confident, our claims more direct, and our signature red more visible than ever. This isn’t just a facelift - it’s a strategic evolution that puts your needs front and centre.
What’s in it for you?
- Clearer benefits:
Our renewed brand platform cuts through the noise. We aim at making our offering easier to buy, promote and sell. - Stronger recognition:
In today's crowded feeds, visibility matters. Our refreshed identity helps us stand out and stay top-of-mind for customers to choose a brand that’s trusted and future-focused. - Elevated partnership clarity:
The strength of a recognized global brand combined with the agility of local operations. Our sharper messaging and refreshed identity give you the tools to reach wider audiences, especially across digital channels, while our local teams ensure support that’s close to your business and tuned to your market.
Katrin Red isn’t just a colour. It’s a signal of quality, of care, and of a brand that’s boldly committed to helping you succeed.
