Veli-Pekka Kyllönen joins Metsä Spring to strengthen the Muoto™ project team

  • News
  • |
  • |
  • Metsä Spring

Metsä Group’s innovation company Metsä Spring has appointed Veli-Pekka Kyllönen as Project Director, effective from March 1, 2024. He begins to prepare the next phase of planning a possible first commercial production plant dedicated to producing Muoto™ packaging products. The possible plant would be located at Metsä Group’s Rauma site in Finland.

Muoto is a pure and safe three-dimensional packaging product made of wood fibres. Muoto products can be used in various applications, including the packaging of foods and consumer products. Metsä Spring and Valmet own and operate a unique demo plant for producing Muoto products in Äänekoski, Finland.

Veli-Pekka Kyllönen possesses extensive experience in industrial production and investment project management. He holds a M.Sc. degree in Chemical Engineering from the Lappeenranta University of Technology. He joined Metsä Group in 2002.

Veli-Pekka Kyllönen
Veli-Pekka Kyllönen

He transitions to this role from another part of Metsä Group (Metsä Board) and he will report to Jarkko Tuominen.


For additional information:

Jarkko Tuominen, VP, Projects


Metsä Spring

Metsä Spring was established in 2018 as Metsä Group’s innovation company. Metsä Spring invests in and supports potential sustainable innovations and technologies that find new purposes and higher value for Nordic wood to replace fossil-based materials and chemicals in everyday products. Metsä Spring supports a diverse, equal, and inclusive culture.

To date, Metsä Spring has made six external startup investments to Woodio, Innomost, Montinutra, Fibrewood, Adsorbi and FineCellOx, and has launched two in-house development projects, Kuura and Muoto.