Step into the Metsä Experience

What is Metsä Experience?

Metsä Experience is a personalised customer visit designed to bring you closer to the origin of the raw materials you use. Metsä Experience visits are tailored exclusively for Metsä Fibre’s customers.

During the visit, you can learn about sustainable forestry, the origins of wood, various harvesting and regeneration methods, and pulp production at one of Metsä Fibre’s pulp or bioproduct mills, or sawn timber production at one of Metsä Fibre's sawmills.

Each visit is tailored to your interests and sustainability goals, offering a unique opportunity to deepen your understanding of responsible sourcing and production. You are also welcome to invite your own customer or another key stakeholder to join the Metsä Experience, ensuring you gain the maximum business value from the visit together.

Through this immersive journey, you will gain firsthand insight into:

Key benefits

Today, companies across all industries face growing expectations for transparency, responsibility, and traceability throughout their supply chains. The Metsä Experience visit helps you meet those expectations by offering:

• Deeper understanding of sustainable sourcing – see how responsible forest management and certified practices are implemented on the ground level.
• Stronger sustainability communication – gain insights and stories you can share with your own customers and partners.
• Support for certification and compliance – learn how our sustainability services can help you meet the criteria for environmental certifications and reporting.
• Opportunity to involve key stakeholders – invite your own customer or another important stakeholder to join the visit and maximize the business value together.

By experiencing the full journey from forest to finished product, you will be better equipped to make informed decisions, build trust, and lead with sustainability — while continuously developing your own company’s sustainability practices.

What you'll experience?