Metsä Group strategy

Metsä Group's strategy

Responsible player

Metsä Group is a responsible forest industry group whose core business consists of tissue and cooking papers, paperboard, pulp, wood products, and wood supply and forest services. According to our strategy, we focus our operations, investments and resources on areas where we have a clear competitive advantage and that offer good growth prospects. The approximately 116,000 Finnish owner-members of the parent company, Metsäliitto Cooperative, add continuity and long-term focus to our operations.

High-quality products and services

We manufacture products that millions of people throughout the world need and in which renewable raw material, customer focus, innovation and sustainability are combined in a unique way. Our premium products are designed to meet the needs of corporate customers and consumers and to promote the well-being of people and the environment. All of the products we manufacture are ecological and safe, and they can be recycled or, for example, used to produce energy at the end of their life-cycles.

Renewable raw material

Our business is based on renewable wood raw material that is grown, sourced and refined responsibly. We are familiar with the properties of the wood we use and always know its origin. We source the majority of the wood we use from our Finnish owner-members. Metsä Group’s business areas make up a strong value chain in the different phases of which we utilise wood to its maximum as pulp, wood products, paper, paperboard, finished products or bioenergy.

We operate globally

Metsä Group has operations in almost 30 countries and production in seven. As a result of systematic investments, all of the Group’s production units are at the forefront of the industry, whether measured by environmental performance, energy efficiency or profitability. Our main market is Europe, but we are also seeking growth outside Europe, especially in North America and Asia.