From Metsä to the world

Business of the future from northern wood.

Metsä group
Sales
Total
4.7 Eur
Billion
Personnel
Total
9,300

From Metsä to the world

A responsible forest industry group 
 

A responsible forest industry group

We are Metsä Group, a Finnish forest industry group that operates in international markets.  We use the best renewable raw material in the world – northern wood – responsibly and efficiently.

All of the wood raw material we use is fully traceable. Products made from renewable raw materials are in high demand, as competition for natural resources is tight.

Our business operations cover the entire value chain for wood. We focus on tissue and cooking papers, paperboard, pulp, wood products, and wood supply and forest services. Our strong wood and fibre expertise is concentrated in fields where we have a clear competitive advantage and a bright future.

In addition to an excellent raw material, forests provide lots of renewable energy. We are one of the leading producers and users of bioenergy in Finland. Energy efficiency and the use of bioenergy are key ways to fight climate change, and they also improve our cost-efficiency and competitiveness.​

Bioenergy from the forests

Energetic
forests

85 % of the fuels we use are wood-based. Read more about sustainability at Metsä Group.

Metsä Group's values

Values guide Metsä Group's operations 
 

Values guide our operations

Products that meet customers’ needs are made by employees who are highly competent and willing to learn and reinvent themselves. Our employees are guided by Metsä Group’s values: responsible profitability, reliability, cooperation and renewal. We operate in line with our values and let the results speak for themselves.

Responsible profitability means that we improve our profitability while also considering the environment and listening to our stakeholders. All of our other values lay the foundation for responsible profitability.

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Reliability

Metsä Group's reliability

​Our success is based on long-term cooperation with our stakeholders. We appreciate each other’s work and competence and we strengthen the confidence of our stakeholders by acting in a consistent and predictable way.

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Cooperation

Metsä Group's values, cooperation

​We develop our operations in cooperation with our customers and share information and best practices with each other. We operate as one group of companies, making use of mutual synergies and relying on common benefits.

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Responsible profitability

Metsä Group's values, responsible profitability

​We bear responsibility for the environment, our partners and each other to ensure successful business operations and forest management. Profitability is a prerequisite for continuously developing our way of working.

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Renewal

Metsä Group's values, renewability

​We are aware of future challenges and have the courage to question old practices in order to provide better products and services to our customers in support of their business operations.

Organisation and management

Metsä group
sales  4.7eur.
billion

personnel

9,300

​Metsä Tissue

tissue and cooking papers

​METSÄ board


paperboard

​Metsä Fibre


pulp and sawn timber

metsä wood


wood products​

​metsä forest

wood supply and forest services

SALES
EUR 1.0 BILLION

PERSONNEL
2.700

OWNERSHIP OF METSÄLIITTO COOPERATIVE 100%

SALES
EUR 1.7 BILLION

PERSONNEL
2.500

OWNERSHIP OF METSÄLIITTO COOPERATIVE 42,53% (HOLDING OF VOTES 62,15%)

SALES
EUR 1.6 BILLION

PERSONNEL
1.200

OWNERSHIP OF METSÄLIITTO COOPERATIVE 50,2%, METSÄ BOARD 24,9%, ITOCHU CORPORATION 24,9%

​SALES
EUR 0.5 BILLION

PERSONNEL
1.5​​00

OWNERSHIP OF METSÄLIITTO COOPERATIVE 100%

​SALES
EUR 1.5 BILLION

PERSONNEL
900

OWNERSHIP OF METSÄLIITTO COOPERATIVE 100%

​METSÄLIITTO COOPERATIVE

GROUP'S PARENT COMPANY OWNED BY 104,000 FINNISH FOREST OWNERS

We are Metsä Group

 Metsä Group consists of Metsäliitto Cooperative, its two businesses Metsä Wood and Metsä Forest, and its subsidiaries Metsä Tissue, Metsä Board and Metsä Fibre. Metsäliitto Cooperative is the parent company of Metsä Group. It is owned by around 104,000 forest owners.

Metsä Group stands out from the competition because of its ownership base and business structure, which also give its operations a long-term perspective. Through Metsäliitto Cooperative’s owner-members, Metsä Group has access to a considerable reserve of premium-quality raw material, which provides a stable, long-term foundation for the development of its operations and production plants.

The administrative bodies of parent company Metsäliitto Cooperative are the Representative Council, the Supervisory Board, the Board of Directors  and the President and CEO. Metsä Group's Executive Management Team  assists the President and CEO in business planning and operative management and prepares proposals to the Board of Directors.

Strategy

Metsä Group's strategy: Profitable growth

Profitable growth

We focus our operations, investments and resources on fields where we have a clear competitive advantage and good growth potential. Our strategy

Our mission: To be a profitable and competitive forest industry group that uses wood grown by its owner-members.

Northern wood

Northern wood - the best raw material in the world

The best raw material in the world

Northern wood is known for its durability and high quality. Read more about northern wood

The future of the forest industry

The future of the forest industry  
 ​

A transforming sector

We innovate primarily to meet customers’ needs. Lightweight, high-quality paperboards, using the most modern sawing technologies in the world, and actively developing consumer products at the customer interface call for day-to-day creativity, unconventional thinking and the ability to challenge old ways of working.

Our annual internal Productivity and Innovation Competition encourages all Metsä Group employees to inventively cooperate beyond business areas.

The bioproduct mill being built in Äänekoski is one of the most visible examples of Metsä Group’s forerunner role in bioeconomy. In addition to high-quality pulp, the mill produces a broad range of bioproducts, such as tall oil, turpentine, biocomposites as well as product gas, biogas and sulphuric gas. Potential new products created from production side streams include textile fibres and lignin products.

The bioproduct mill will use 100 per cent of the raw materials and side streams to produce bioproducts and bioenergy. The electricity self-sufficiency rate of the mill is 240 per cent. The mill will use no fossil fuels.

Also the business model of the bioproduct mill, based on efficient partner network, is innovative. One of the goals of the Metsä Group bioproduct mill in Äänekoski is to serve as a foundation for business partnerships to create an ecosystem that makes use of side streams from the manufacture of the main products. New products are processed in cooperation with various partners. Read more  about this cooperation.

The Metsä brand

Metsä Group's moose head logo
 
 

The story of moose head

The use of the head of a moose as the symbol of Metsä Group dates back to the 198​0s, when the name of Metsä Board was Metsä-Serla. Erik Bruun, a Finnish artist professor and an internationally recognised graphic artist, designed the symbol for Metsä-Serla to illustrate the company’s Finnish roots and close links to the forest.

When Metsä Group’s corporate image was renewed in 2012, the head of a moose was still as relevant as ever, strongly symbolising the qualities that Metsä Group wants to be known for: responsibility and deep roots in Finnish forests. The new colour – a fresh green – and the modernised shape of the symbol illustrate a future-focused group that has the ability to reinvent itself.

The new shape for the symbol was designed by Petteri Järvelin. Approval from Erik Bruun, the original designer, was an important part of the process.

Learn more about the Metsä brand from Metsä Group's brand tool​.

  • Metsa work environment
  • Careers in Metsä Group
  • Metsa Group events
  • Metsa-logo in use
  • Metsa-logo
  • Metsa-logo

History

More than 80 years of history

Metsäliitto Cooperative, the parent company of Metsä Group, has its roots deep in the cooperative movement, which reached Finland in the early twentieth century. Forest owners decided to join forces to establish a stronger position in timber trade negotiations. The operations started with shared sales, and in 1934 Metsäliitto Oy was established to broaden this with timber exports. The company has been a cooperative since 1947. It established its first sawmills in 1949 and expanded its operations into the chemical forest industry in the 1950s.

The Finnish forest industry grew rapidly and became increasingly international from the 1960s onwards. It developed into one of the cornerstones of well-being and prosperity in Finland. Metsäliitto Cooperative expanded its operations as well. Important milestones included the formation of Metsä-Serla in 1986 and the growth and development of the pulp industry within Metsä-Botnia Oy. In the 1990s, a decade of rapid growth, Metsäliitto invested strongly in both the Finnish and international markets.

By the early 2000s, Metsäliitto Group had become an international forest group with more than 25,000 employees in dozens of countries. A systematic structural change was implemented between 2005 and 2012, with Metsäliitto Group changing its name to Metsä Group and renewing its corporate identity. The change represented the final stage in a profound restructuring to create a unified and competitive forest industry group. Its operations continue to be founded on the principles of cooperation and working for the best of Finnish forest owners.

This is a good beginning.

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Industrialisation begins

1934 Metsäliitto Oy
​1947 Metsäliitto Cooperative
1949 First sawmills
1953 Metsäliiton Selluloosa Oy

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Large-scale industrial operator

1966 Kirkniemi paper mill
1973 Metsä-Botnia and Metsäliitto Group

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Industrial expansion

​1982 First mill abroad
1985 Äänekoski pulp mill
1986 Metsä-Serla

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Rapid growth and acquisitions

​1996 Rauma pulp mill
2000 MoDo Paper
2001 Wood supply goes international

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Strong focus 2005–2012

​2008 Divestment of Graphic Papers
2009 Divestment of mill in Uruguay
2012 Itochu acquires shares in Metsä Fibre

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This is a good beginning

​2014 80 years of Metsäliitto Cooperative
2017 The new bioproduct mill in Äänekoski opens