Creating value locally and internationally

Value creation in society


Creating value for local communities

 As an international company with operations in 30 countries and production units in eight, Metsä Group creates value for many different stakeholder groups. Our ownership base and business structure differentiate us from our competitors and provide a long-term perspective to our operations. After many challenging years for the forest industry, Metsä Group is now operating in the business sectors that are growing.

Only forest company cooperative

Through our parent company Metsäliitto Cooperative's 122,000 owner-members, Metsä Group has access to considerable reserves of premium-quality raw material, providing it with a stable, long-term foundation for the development of its operations and production plants. The impact on the Finnish forest economy is significant, as our owner-members own approximately half of all private forests in Finland.
Through solid financial performance, Metsä Group benefits all our stakeholders. We focus on products and services with promising growth prospects, and in which we have strong competence and a competitive edge. With renewal and investments, we invest in business continuity and contribute to local livelihoods.

Integrated in the communities where we operate

Where Metsä Group operates locally, especially in remote areas, we create value in several ways. We generate significant employment opportunities directly by employing some 9,800 persons, and indirectly for our partners and subcontractors. The value chain that originates in the forest has knock-on effects: the forest industry’s indirect employment are much greater than those of its direct employment. Our supplier network consists of some 20,000 vendors. By creating job opportunities in rural areas, we support communities in providing services that might otherwise cease to exist.

The daily cooperation with a local community takes many forms. A pulp mill produces 50% more energy than it needs, which means that the excess energy can be sold to the national grid or consumed while manufacturing paperboard and paper in the local mill integrate. The mill and the city may also cooperate, e.g., with local energy companies and in waste water treatment. In Russia, the approximately 20 kilometres of forest road we build annually allow easy access for harvesting wood as well as for locals who want to use the forest for recreational purposes such as picking berries and mushrooms.


Future growth from the bioeconomy

The forest sector has provided the foundation for Finland's industrial development, exports and national prosperity for many decades. In 2013, the value of Finnish forest industry exports totalled EUR 11 billion.

Today, the forest industry is investing and boldly building new business operations that are based on the bioeconomy. The industry uses renewable wood raw material and its products help curb climate change.

The new bioeconomy will grow into a profitable business alongside existing operations. We are creating bioeconomic value chains across sectoral boundaries that enable a higher degree of value-added than before. Metsä Fibre’s planned bioproduct mill at Äänekoski is a great practical example of this — it aims to create a unique bioeconomy ecosystem of companies around pulp production.