Metsä Group Brand examples

Here you can find examples of Metsä Group marketing activities

Brand images with a message

  • Metsä Group Brand imates with a message 1 seedling
  • Metsä Group Brand images with a message 2 growth
  • Metsä Group Brand images with a message 3 sustainability
  • Metsä Group Brand images with a message 4 work environment
  • Metsä Group Brand images with a message 5 leadership

Products that meet customers’ needs are made by employees who are highly competent and willing to learn and reinvent themselves. Our employees are guided by Metsä Group’s values: responsible profitability, reliability, cooperation and renewal. We operate in line with our values and let the results speak for themselves.

Responsible profitability means that we improve our profitability while also considering the environment and listening to our stakeholders. All of our other values lay the foundation for responsible profitability.

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Seeing Metsä in a new light

  • Seeing Metsä in a new light - web banner
  • Seeing Metsä in a new light - web banner

The purpose of the campaign was to increase public awareness in Finland of Metsä Group and what it does. The logo was used as a light source in different locations. The headlines point out an interesting and relevant fact: Every seventh Finn owns forest, wood or wood-based products can be found on every shop shelf and Metsä Group produces enough electricity to power a big city.

There’s more to a cone than meets the eye

  • Metsa Group Cone Campaign
  • Metsa Group Cone campaign - poster

Depending on the species, a cone contains up to 200 seeds which can grow into 200 big trees. It's the perfect symbol for the potential of Metsä. To increase awareness of Metsä and what it does among the Finnish general public, we made the cone the hero of a campaign. To bring home the potential value of cones and Metsä, we turned cones into currency. We opened up a pop-up store where you could buy Metsä products with cones.

Watch the video.

Bringing the value chain to life

  • Metsä Group Bringing the value chain to life
  • Metsä Group Bringing the value chain to life

The five business areas of Metsä Group form a unique value chain from forest to end-products. We visualized the value chain as one graphic tree, which was brought to life using augmented reality. When viewed through a tablet, the illustrations moved and different videos could be viewed.

Watch the videos:

Metsä Group
Metsä Forest
Metsä Wood
Metsä Fibre
Metsä Board
Metsä Tissue

Employee points of view

  • Metsa Group Employee points of view posters
  • Metsa Group Employee points of view posters
  • Metsa Group Employee points of view posters

Our own people are our most important brand builders. To gather information and stories about how Metsä makes the most of things for the interactive Tree Online video experience, we first opened it up to Metsä Group personnel. We used posters showing the point of view of a single employee to invite personnel to contribute their stories and facts in the online community.

Metsä 80 years. A good beginning

  • Metsä Group 80 years - A good beginning posters
  • Metsä 80 years - A good beginning - Truck

Metsä is justly proud of its roots. We celebrated our 80th anniversary by showing images from along the way. The texts in the announcements and posters point out things that are important to us and that have remained the same – reasons for optimism about the future of Metsä.

Watch the video.

Make the most of everyday activities

  • Metsa Group Make the most of everyday activities
  • Metsa Group Make the most of everyday activities - print materials

A brand is born through everyday actions, big and small. Here are some examples of how the Metsä brand manifests itself in everyday activities.