How to be consistent and still stand out.

Our Logo

Values guide Metsä Group's operations 
 

The Metsä logo is the central element of the Metsä Group identity. Our logo consists of the company name, Metsä, and the head of moose majestically holding a forest on its antlers. The colour of the logo, a fresh green, symbolizes renewal and insight into the future. Building on an impressive history, Metsä Group strongly focuses on the future. The head of the moose is a modernized version of the earlier logo, and the word Metsä – Finnish for “Forest” - is suggestive of the origin of our company and many of our top products.

Our colours

Values guide Metsä Group's operations 
 

The colour scheme of the Metsä Group comes directly from nature. The forest is clearly present in our colours - a key element of the visual identity. The primary colours - Bud green and Ash Gray - represent the lifecycle of a tree. The additional palette is a selection of subdued hues that complement the primary colours, adding a touch of Finnish nature.

Our images

Values guide Metsä Group's operations 
 

Images are key assets of Metsä’s visual identity and brand building. The visual style of the images is authentic and natural with an industrial edge. They reflect the forest industry, leadership, innovation as well as the strength and beauty of wood and forests throughout a tree’s value chain.

Our typography

Values guide Metsä Group's operations 
 

The Metsä typography – the rhythm and manner in which ideas and messages are given a visible form – is clear and consistent. It varies based on the context from bold and strong headline treatments through light and serene introductory styles to clear body copy. The primary typeface family we use is Benton Sans.

Our signature

Values guide Metsä Group's operations 
 

The Metsä brand promise “Make the most of Metsä” together with the company symbol – the head of a moose – forms the Metsä signature. The Metsä signature is a key identity element that is used in marketing communication and branding to emphasize and support our brand story and attitude. It’s a promise to our customers and partners that we will use our expertise and our main raw material, northern wood, as optimally, efficiently, responsibly and profitably as we can.