The Metsä logo is the central element of the Metsä Group identity. Our logo consists of the company name, Metsä, and the head of moose majestically holding a forest on its antlers. The colour of the logo, a fresh green, symbolizes renewal and insight into the future. Building on an impressive history, Metsä Group strongly focuses on the future. The head of the moose is a modernized version of the earlier logo, and the word Metsä – Finnish for “Forest” - is suggestive of the origin of our company and many of our top products.