Typography

Typefaces and the way they are used is a key part of Metsä Group’s corporate identity. This section contains the definitions for Metsä Group’s corporate typefaces and typography.

Primary typeface / Benton Sans family

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Metsä Group uses Benton Sans as the primary corporate typeface family. Benton Sans comes in a number of styles and can be used diversely in various applications. The typeface family is made in OpenType document format that can be installed in all of the most common operating systems.

Benton Sans can be used in all contexts: headings, long texts, tables, captions, etc. Arial is the font used in PowerPoint, Word and other electronic media. Please see the following entry for instructions.

If the Benton font cannot be used, for example for Cyrillic texts, use the Cyrillic version of Arial.

A licensed version of the typeface family can be obtained from Group Communications.

     

Substitute typeface / Arial family

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Arial is the substitute typeface replacing Benton Sans in Microsoft Office documents, such as PowerPoint, Word and Excel documents. Arial is preinstalled in Metsä Group’s document templates.

Complementary typeface (publications only) /
Adobe Gramond Premier Pro family

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Metsä Group uses Adobe Garamond Premier Pro as a complementary bodycopy typeface for long texts in publications such as annual reports.

Adobe Garamond is never used in headings, tables, captions. In addition Garamond is never used in ads, posters or other marketing communication.

The typeface family is made in OpenType document format that can be installed in all of the most common operating systems.