Typography

Typefaces and the way they are used is a key part of Metsä Group’s corporate identity. This section contains the definitions for Metsä Group’s corporate typefaces and typography.

Primary corporate typeface / Benton Sans family

Metsa Group typography 
 

Metsä Group uses Benton Sans as the primary corporate typeface family.

Benton Sans comes in select styles and can be used diversely in various applications.

This page shows each weight and its specific intended use. As a general rule, it is highly advised to combine Benton Sans Bold with Benton Sans Light, to maintain a consistent, clear and identifiable Metsä typography.

The typeface family is made in OpenType document format that can be installed in all of the most common operating systems.

Arial is the font used in office programs such as PowerPoint and Word. Please see the following page for instructions. If the Benton font cannot be used, for example for Cyrillic texts, use the Cyrillic version of Arial or Arial Unicode.

A licensed version of the typeface family can be obtained from Group Communications.

     

Substitute typeface / Arial family

Metsä Group typography Arial 
 

Arial is the substitute typeface replacing Benton Sans in Microsoft Office programs, such as PowerPoint, Word and Excel. Arial is preinstalled in Metsä Group’s document templates.

Arial Unicode is a default system typeface that can be used as a substitute for a number of other non-latin languages.

Complementary typeface (publications only) /
Adobe Garamond Premier Pro family

Metsa Group typography Garamond 
 

Metsä Group uses Adobe Garamond Premier Pro as a complementary bodycopy typeface for long texts in publications such as annual reports.

Adobe Garamond is never used else-where in headlines, tables or captions and never in advertisements, posters or other marketing communication.

The typeface family is made in OpenType document format that can be installed in all of the most common operating systems.