Signature

       

Signature is the way Metsä Group signs off any marketing communication. This section contains the definitions and examples on how to use Metsä Group’s signatures in a consistent way.

Metsä Group signature

Metsa Group signature 
 

Metsä Group’s signature is a combination of the moose head symbol and the slogan “Make the most of Metsä”.

The signature is defined for both horizontal and vertical formats.

Signature originals can be downloaded from the databank.

The horizontal spacing of the primary signature elements can be adjusted according to layout. For more information on how to use the Metsä signature please read further.

The verical signature however should always be used with a fixed space between the slogan and the moose head symbol.

Signature safe area

Metsa Group signature safe area 
 

The following proportions, clear spaces and alignments have been defined for Metsä Group’s signatures.

In the horizontal version a minimum of half a moose head of clear space must be left between the slogan and the moose head. The horizontal spacing between the elements can be adjusted according to layout.

In the vertical version, the spacing between the signature elements is fixed and should not be adjusted.

The slogan, “Make the most of Metsä”, follows a typeset style derived from Metsä Identity:

Typeface/Weight: Benton Sans Bold
Tracking: -35/1000 Em
Kerning: Optical
Colour: PMS Black 7 / PMS 376

Signature originals can be downloaded from the databank.

Signature examples

Metsa Group signature Examples 
 

When possible, always use the primary colour version of the signature on white or light coloured surfaces. The negative version is reserved for green or dark coloured surfaces. The black colour version is exclusively for limited black & white printing processes.

These principles apply all signature versions whether horizontal or vertical. Do not use the signature in any other way than specified.

Signature originals can be downloaded from the databank.

Signature examples

Metsa Group signature Examples 
 

Metsä Group’s signature and logo should not be used simultaneously on the same surface due to unnecessary repetition of the moose head and or the word ‘Metsä’.

On one-sided applications, such as print advertisements, use only signature or logo.

As a starting point, the Metsä signature should only be used with content supporting the idea of “Make the most of Metsä”, such as brand advertising.

In two-sided documents or publications the logo can be used on the front side / cover as an introduction and signature on the reverse side / cover as a sign-off.

Business area signatures

Business area signature 
 

Metsä Group’s signature can be used with the specific business area typeset in the slogan.

Business area signatures follow the same principles in clear space and use as Metsä Group’s signature.

Signature originals can be downloaded from the databank.