Signature

       

Signature is the way Metsä Group signs off any marketing communication. This section contains the definitions and examples on how to use Metsä Group’s signatures in a consistent way.

Metsä Group’s signature

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Metsä Group’s signature is a combination of the head of a moose symbol and the slogan “Make the most of Metsä”. The signature is defined for both horizontal and vertical formats.

You can find out more of the correct usage of the signatures in the following entries. Signature originals can be downloaded from the databank.

The horizontal spacing of the primary signature elements can be adjusted to spread according to layout. For more information on how to use the Metsä signature please see the following entries.

The vertical signature however should always be used with a fixed space between the slogan and the head of a moose symbol.

Safety area

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Following proportions, clear spaces and alignments have been defined for Metsä Group’s signatures. Signature originals can be downloaded from the databank.

With background

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The following colour versions are defined to keep the use of signatures clear and consistent. These colour combinations include both signature versions.

It is strictly forbidden to use the Metsä Group’s signatures in any other than specified colour combinations.

Primary usage

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Metsä Group’s signature and logo should not be used together on the same surface due to unnecessary repetition of the head of a moose or the word ‘Metsä’. On one sided applications such as print advertisements, always use either signature or logo only.

As a starting point the Metsä signature should be used only where the content supports the idea of “Make the most of Metsä” e.g. brand advertising etc.

Primary usage / Two-sided publication

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In two-sided documents or publications the logo can be used in the front side / cover as an introduction and the signature on the reverse side / cover as a sign-off.

More examples on how to use the signature and logo can be found in the following entries.

Primary usage / Incorrect use

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Never use Metsä logo together with Metsä signature in the same space.

Secondary usage

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As a secondary option in situations where space is limited the slogan can be typeset as text in Benton Sans Bold, with optical kerning and -35/1,000 Em tracking.

For applications such as job or supportive advertisements the slogan can be typeset as text together with Metsä logo functioning as the signature on the bottom right corner.

For applications with two sides such as business cards, the slogan can be on the reverse side as a stand-alone element.

Business area signatures

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Metsä Group’s signature can be used with the specific business area typeset in the slogan.

Signature originals can be downloaded from the databank.