Publications and brochures

       

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s publications.

General publication front cover

Metsa Group publication front 
 

Metsä general publications have a consistent, simple and clean style that evokes a honest and insightful appearance.

All elements, their relative positioning and proportions must follow the fixed layout standards as shown above.

The basic publication title has three levels of information: the publication title as the main headline, the subtitle reserved for business area / descriptive text as well as a space for the year indicator.

Image area can utilize a high-quality brand image (as in the example) or a more graphic treatment with e.g. special finish (spot varnish, die-cutting or embossing).

The layout template is available for downloading in the databank.

Product publication front cover

Metsa Group product publication front cover 
 

Metsä product publications follow the same layout principles as the general publications.

All elements, their relative positioning and proportions must follow the fixed layout standards as shown above .

The product publication cover consists of the product logo (placed in top left corner), a product headline (on top of the image) as well as a product spec text (in top right above the image).

Image area should utilize a high-quality brand image (as in the example).

The layout template is available for downloading in the databank.

Publication grid

Metsa Group publication grid 
 

Metsä publications use a simple grid system to convey a clear, modern and timeless style. The Metsä grid is a 6-column understructure that ensures consistency, integrity and control over various kinds of content across the whole publication.

The use of white space is crucial to the Metsä publications and should be controlled consistently: Layout white space (margins, gutters, columns), text white space (leading, spacing), icon white space (safe-area and grouping of individual graphic elements), content white space, space around and between different content, images, footnotes, captions, headlines, bodycopy, tables, charts).

Grids should be tailored to the specific size of each publication. The use of the grids and layout should be flexible and supporting the content rather than being overtly restrictive and monotonous.

Avoid using too many small images on a spread, as restless layouts divert attention from the images.

Also allow for unprinted space, as it improves readability, recognition of different elements and the overall browsing experience.

General publication back cover

Metsa Group publication back cover 
 

Metsä general publications have a consistent, simple and clean style that evokes a honest and insightful appearance.

All elements, their relative positioning and proportions must follow the fixed layout standards as shown above.

The publication’s back cover has fixed places reserved for contact information and social media icons, additional marks such as the PEFC logo and publication paper stock information.

Contact information is placed in the lower left corner.

Additional marks and logos are placed in the lower right corner. The colour of the PEFC and/or FSC logo is always black.

Paper stock information (e.g. with Metsä Board paperboard) is placed vertically to the right margin near the publication spine. It typically contains the used paper stock (in g/m²), publishing year (and month) and copyright (© Metsä Group).

The layout template is available for downloading in the databank.

Product publication back cover

Metsa Group product publication back cover 
 

Metsä product publications follow the same layout principles as the general publication.

All elements, their relative positioning and proportions must follow the fixed layout standards as shown above .

The product publication’s back cover consists of optional spaces reserved for a Metsä logo (top left corner), a product-related content area (top left) as well as a business area description (lower left corner above contact information). Metsä signature should not be used at the same time.

The layout template is available for downloading in the databank.