Publications and brochures

       

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s publications and brochures.

Publications / Group level / Cover

Values guide Metsä Group's operations 
 

Publications must have a clear, simple, high-quality appearance. An image or a pair of images is used on the cover. The heading on the cover must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability.

Publications / Group level / Cover / Grid

Values guide Metsä Group's operations 
 

The placing of the logo is based on the size of the company symbol, the head of a moose.

Typography: The heading on a publication cover is always typeset in capital letters in Benton Sans Bold. Line spacing is 85% of the font size. When you need to use umlauts (e.g. Finnish, Swedish, German) in headings, line spacing will be 100% of the font size. This is how you avoid overlapping letters. In the example here, the font size is 54 points. Depending on the image, the colour of the heading is white or 90% black.

Brand names’ font size is 14 and line spacing is 16.

To ensure a clean look, long words and hyphenation are avoided in headings.

The layout template is available for downloading in the databank.

Publications / Group level / Back cover

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the signature is placed in the centre of the page.
Contact information is placed in the lower left corner.

The colour of the PEFC and/or FSC logo is always black.

Additional information is placed vertically to the right side of the publication back: e.g. material information (if Metsä Board paper or paperboard is used), publishing month and year, copyright.

Publications / Group level / Back cover / Grid

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the signature is placed in the centre of the page.

Contact information is placed in the lower left corner.

The layout template is available for downloading in the databank.

Publications / Business area / Cover

Values guide Metsä Group's operations 
 

Publications must have a clear, simple, high-quality appearance. An image or a pair of images is used on the cover. The heading on the cover must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability.

Publications / Business area / Cover / Grid

Values guide Metsä Group's operations 
 

The placing of the business area logo is based on the size of the company symbol, the head of a moose.

Typography: The heading on a publication cover is always typeset in capital letters in Benton Sans Bold. Line spacing is 85% of the font size. When you need to use umlauts (e.g. Finnish, Swedish, German) in headings, line spacing will be 100% of the font size. This is how you avoid overlapping letters. In the example here, the font size is 54 points. Depending on the image, the colour of the heading is white or 90% black.

Brand names’ font size is 14 and line spacing is 16.

To ensure a clean look, long words and hyphenation are avoided in headings.

The layout template is available for downloading in the databank.

Publications / Business area / Back cover

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the business area specific signature is placed in the centre of the page. Contact information is placed in the lower left corner.

The colour of the PEFC and/or FSC logo is always black.

Additional information is placed vertically to the right side of the publication back: e.g. material information (if Metsä Board paper or paperboard is used), publishing month and year, copyright.

Publications / Business area / Back cover / Grid

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the business area specific signature is placed in the centre of the page.

Contact information is placed in the lower left corner.

The layout template is available for downloading in the databank.

Publications / Tables and charts

Values guide Metsä Group's operations 
 

The visual style of tables and charts is clear and functional. Their main purpose is to deliver information in an efficient and simple way, so avoid extra decoration.

The use of borders or lines should be restricted to the bare minimum. Use only horizontal lines in different thicknesses. A thicker 2.0 pt line underneath the heading of the table, and thinner 0.25 pt line dividing the content to different segments.

The primary colour for the tables is Ash Grey. Bud Green colour can be used in reasonable measures as the primary accent colour. Secondary colours should be used in the order of the examples so that the red colour and tinted colours are always the last (if needed).

Typography is same as in the general brochure. Benton Sans should be used throughout in all texts and data. Different type sizes and weights within the Benton typeface family depend of the context.

Headings are written always in capital letters, body text in lowercase letters.

Always use tabular lining for the consistent vertical alignment of the numeric content.

Brochures / Cover

Values guide Metsä Group's operations 
 

Brochures must have a clear, simple, high-quality appearance. An image or a pair of images is used on the cover. The heading on the cover must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability.

Brochures / Cover / Grid

Values guide Metsä Group's operations 
 

The placing of the logo is based on the size of the company symbol, the head of a moose.

Typography: The heading on a brochure cover is always typeset in capital letters in Benton Sans Bold. Line spacing is 85% of the font size. When you need to use umlauts (e.g. Finnish, Swedish, German) in headings, line spacing will be 100% of the font size. This is how you avoid overlapping letters. Depending on the image, the colour of the heading is white or 90% black.

To ensure a clean look, long words and hyphenation are avoided in headings.

The layout template is available for downloading in the databank.

Brochures / Inside spreads

Values guide Metsä Group's operations 
 

Metsä brochures use clear and simple typographic hierarchy, white space and large images to convey a clear, modern and timeless style.

Grids should be tailored to the specific size of each publication. The use of the grids and layout should be flexible and supporting the content rather than being overtly restrictive and monotonous.

Avoid using too many small images on a spread, as restless layouts divert attention from the images.

Also allow for unprinted space, as it improves readability, recognition of different elements and the overall browsing experience.

Brochures / Back cover

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the signature is placed in the centre of the page.
Contact information is placed in the lower left corner.

The colour of the PEFC and/or FSC logo is always black.

Additional information is placed vertically to the right side of the brochure back: e.g. material information (if Metsä Board paper or paperboard is used), publishing month and year, copyright.

Brochures / Back cover / Grid

Values guide Metsä Group's operations 
 

On the back cover, the vertical version of the signature is placed in the centre of the page.

Contact information is placed in the lower left corner.

The layout template is available for downloading in the databank.