Posters

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s posters.

Values guide Metsä Group's operations 
 

The signature is placed in the bottom of the poster according to the layout.

Posters always have white margins.

Single images or image pairs can be used in posters.

Headings are typeset in capital letters in Benton Sans Bold.

Depending on the image, the colour of the heading is white or 90% black.

Grid

Values guide Metsä Group's operations 
 

The placing of the elements is based on the size of the company symbol, the head of a moose.
When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts.

The layout template is available for downloading in the databank.

Outdoor

Values guide Metsä Group's operations 
 

The signature is placed in the bottom of the poster according to the layout.

The signature in this specific poster series is the locked-up horizontal version, in order to remain compact and consistent on a full bleed photographic background.

Headings are typeset in Benton Sans Book and Bold.

Depending on the image, the colour of the heading is white or 90% black.

Outdoor / Grid

Values guide Metsä Group's operations 
 

The placing of the elements is based on the size of the company symbol, the head of a moose.