Miscellaneous

         

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s miscellaneous applications.

Roll-ups

Values guide Metsä Group's operations 
 

As an exception the Metsä Group roll-ups use typeset version of the signature to ensure visual clarity, serenity, high visibility and recognisability.

Roll-ups / Grid

Values guide Metsä Group's operations 
 

The elements must be placed as shown here.

The layout template is available for downloading in the databank.

Illustrations

Values guide Metsä Group's operations 
 

Metsä Group has uniform illustration style, which keeps the illustrations simple and modular. The style avoids complexity and favors simplicity by basing the illustrations to basic vector shapes.

Please find more detailed instructions and examples of the illustration style from the Illustration guidelines (Group databank).

Fairs and events

Values guide Metsä Group's operations 
 

When designing stands for Metsä Group’s presence at events and exhibitions we should always consider the audience and create a space that appeals to them. It should always feel open and warm, designed with a single purpose in mind avoid cluttering the space with too many different types of activities.

The look and feel of the event or stand should consider the environment around it using predominantly Metsä products such as wood, pulp and even board as core materials.

The brand identity should be displayed simply and boldly without repeating in too many places. One or two simple logos displayed in prominent place is preferable.

The atmosphere of the space should feel premium, comfortable and inviting. Therefore it is important to use good lighting and high quality materials allowing space for movement and considering the people flow.

Signs and vehicles

Values guide Metsä Group's operations 
 

Metsä Group has uniform style to signs in offices and production plants, and also to vehicles. Signs play important role in building uniform Metsä Group identity.

Use only Metsä Group logo in signs. Please find more detailed instructions and examples of different sign types from manual for signs and vehicles (Group data bank).

When planning new signs to production plants, please contact always Group Communications for consultancy.

Metsä work wear

Values guide Metsä Group's operations 
 

Metsä Group has uniform visual style to basic work wear clothing. Standard work clothing at all production units is a natural part of a unified Metsä Group.

More detailed information about work wear practicalities and the whole collection can be received from your local Purchase Manager. Questions concerning the brand and visual style can be addressed to Group Communications.