When designing stands for Metsä Group’s presence at events and exhibitions we should always consider the audience and create a space that appeals to them. It should always feel open and warm, designed with a single purpose in mind avoid cluttering the space with too many different types of activities.
The look and feel of the event or stand should consider the environment around it using predominantly Metsä products such as wood, pulp and even board as core materials.
The brand identity should be displayed simply and boldly without repeating in too many places. One or two simple logos displayed in prominent place is preferable.
The atmosphere of the space should feel premium, comfortable and inviting. Therefore it is important to use good lighting and high quality materials allowing space for movement and considering the people flow.