Media

This section contains the definitions and examples on how to maintain Metsä Group’s marketing communication clear and consistent across different media.

Posters

Metsa Group posters 
 

Metsä posters are simple and timeless evoking a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully.

Images must be of the highest quality and the headlines must be concise. Together with the image, they should create a noticeable and memorable message. Depending on the image, the colour of the headline can be white or Metsä Ash Grey.

The placing of the elements is based on the size of the company symbol, the moose head.

The layout template is available for downloading in the databank.

Advertisement / Vertical / Short copy

Metsa Group vertical advertisement 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded.

When using multiple images, the space reserved for the image is divided into modular blocks.

The headlines must be concise. Together with the image, they should create a noticeable and memorable message. The white text box must not exceed the vertical middle line in the advertisement.

Any body text should be concise.

Additional elements such as social media icons should be kept subordinatein hierarchy (max. 4 mm in diameter)

The placing of the elements is based on the size of the company symbol, the moose head.

The layout template is available for downloading in the databank.

Advertisement / Vertical / Long copy

Metsa Group Advertisement vertical 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded. When using multiple images, the space reserved for the image is divided into modular blocks.

The headlines must be concise. Together with the image, they should create a noticeable and memorable message. The white text box must not exceed the vertical middle line in the advertisement.

Any body text should be concise.

Additional elements such as social media icons should be kept subordinate in hierarchy (max. 4 mm in diameter).

The placing of the elements is based on the size of the company symbol, the moose head.

The layout template is available for downloading in the databank.

Advertisement / Horizontal

Metsa Group Advertisement horizontal 
 

Metsä advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. Use large formats (full-page or full-spread) for maximum impact. The smallest recommended format is 148×210 mm (A5).

Images must be cropped so that no essential elements are excluded.

When using multiple images, the space reserved for the image is divided into modular blocks.

The headlines must be concise. Together with the image, they should create a noticeable and memorable message. The white text box must not exceed the vertical middle line in the advertisement.

Any body text should be concise.

Additional elements such as social media icons should be kept subordinatein hierarchy (max. 4 mm in diameter)

The placing of the elements is based on the size of the company symbol, the moose head.

The layout template is available for downloading in the databank.

Recruitment advertisement / Horizontal

Metsa Group Recruitment Advertisement horizontal 
 

Recruiting is always good news, which also builds the brand in a positive way. In recruitment advertisements, the message should be delivered as clearly as possible. The job title should be mentioned in the headline. Remember what the target group is, write like you talk and avoid unnecessary jargon.

Metsä Group’s recruitment advertisement layout has the following specifications for margins, element positioning and typography.

The layout template is available for downloading in the databank.

Recruitment advertisement / Vertical

Metsa Group Recruitment Advertisement vertical 
 

Recruiting is always good news, which also builds the brand in a positive way. In recruitment advertisements, the message should be delivered as clearly as possible. The job title should be mentioned in the headline. Remember what the target group is, write like you talk and avoid unnecessary jargon.

Metsä Group’s recruitment advertisement layout has the following specifications for margins, element positioning and typography.

The layout template is available for downloading in the databank.