Logo

       

Logo is one of the company’s most valuable assets. This section contains the definitions and examples on how to use Metsä Group’s logos in a consistent way.

Metsä Group logo

Logo Metsa Group 
 

The Metsä Group logo consists of the company symbol, the moose head, and the company logotype.
The placement and the proportions of the logo elements must not be changed.

There are two versions of the Metsä Group logo: vertical and horizontal.

Logo originals can be downloaded from the databank.

Logo safe area

Logo Metsa Group Safe area 
 

It is important to allow white space around the logo to ensure visibility and tranquility. A safe area around the logo is based on the width of the moose head symbol.

Logo originals can be downloaded from the databank.

Logo examples

Logo Metsa Group Examples 
 

When possible, always use the primary colour version of the logo on white or light coloured surfaces. The secondary white (negative) version is reserved for green or dark coloured surfaces. The black colour version is exclusively for limited black & white printing process.

These principles apply to all logoversions whether horizontal or vertical.Do not use the logo in any other way than specified.

Logo originals can be downloaded from the databank.

Logo examples

Logo Metsa Group Examples 
 

The Metsä logos should always be placed according to the specifications of this guideline document.

If you have to place the logo on an image, make sure that the image serves as a sufficiently tranquil background to ensure high visibility for the logo.

In joint marketing / advertising where two company logos need to be placed in one advertisement, place the Metsä Group logo in the right corner of the advertisement and the other company logo in the left corner.

Business area logos

Logo Business areas 
 

Each business area has its own logo. Business area logos are only available horizontally, in colour. In most contexts, business areas use the Metsä Group’s logo.

(*) Metsä Fibre uses the Metsä Group logo in all marketing communication, hence the Metsä Fibre logo should not be used.

(**) Metsä Forest logo is used only for communication outside Finland.

Business area logos follow the same principles in clear space and use as Metsä Group’s logo.

Logo originals can be downloaded from the databank.