Information graphics

       

This section contains the basic principles, definitions and use examples for Metsä Group’s information graphics such as charts, tables and pictograms.

Overview

Information graphics Overview 
 

Information graphics – the way in which we organize, design and visualize data – is a crucial aspect of Metsä brand’s visual identity. Metsä information graphics consist of ready-made pictograms as well as predetermined styles for illustrations, charts and tabular data.

Pictograms are divided into different icon sets tailored for specific purpose. Their role and definitions are explained below.

Any kind of modification of the Metsä icons is strictly prohibited. Always use proper icon originals. Do not try to recreate or make any new icons.

Metsä illustration style has its own specific guideline document. For further information see page Other guidelines / Metsä Illustration Style

Business area icons

Business area icons 
 

A set of icons have been created specifically for Metsä Group’s business areas. The business area icons are to be used in a relatively small scale for navigational / indexing purposes.

Their role is to improve the recognition and separation of different business area related information from each other.

As the icons are exclusively made for Metsä business areas, they lack universal recognition. The icon should be equipped with a descriptive text for added identification and clarity.

Following size measurements have been defined to keep the usage of the business area icons consistent.

Business area icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

Material and process icons

Material and process icons 
 

A set of icons has been created to represent Metsä Group’s key materials and processes. The icons are to be used in a thumbnail size scale to represent different materials and process phases.

The icon should be equipped with a descriptive text for added identification and clarity.

Following size measurements have been defined to keep the usage of the process icons consistent.

Process icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

Material and process icons

Material and process icons 
 

Material and process icons are used to build simple flowcharts of different processes or as an added identification element for textual content.

Topic icons

Topic icons 
 

A set of icons has been created specifically for Metsä Group’s key topics. The key topic icons are to be used in a thumbnail size scale to indicate and ease the recognition of Metsä Group’s key topics.
The icon should be equipped with a descriptive text for added identification and clarity.

The icons have been designed to a fixed height and proportion to make their use and alignment easy. Following size measurements have been defined to keep the usage of the key topic icons
consistent.

The key topic icons should not be used vaguely as clip-art or an illustrative element on a page.

The icon originals can be downloaded from the databank.

Supportive elements

Suportive icons 
 

The supportive icons are used in both print and digital media (e.g. websites) as purely subordinate signalizationelements. In digital media, they can be used as clickable button elements too.

The style of the supportive icons is universal, timeless and simple flat vector graphics to keep the overall layout clear and uncluttered. Their role is to aid the overall comprehension – therefore they should be used in a miniature size only.

Following size measurements have been defined to keep the appearance of the supportive icons consistent.

Supportive icons should not be used vaguely as clip-art or an illustrative element on a page.

The element originals can be downloaded from the databank.

Tables and charts

Tables and charts 
 

The visual style of tables and charts is clear and functional. Their main purpose is to deliver information in an efficient and simple way, so avoid extra decoration.

The use of borders or lines should be restricted to the bare minimum. Use only horizontal lines in different thicknesses. A thicker 2.0 pt line underneath the heading of the table, and thinner 0.25 pt line dividing the content to different segments.

The primary colour for the tables is Ash Grey. Bud Green colour can be used in reasonable measures as the primary accent colour. Secondary colours should be used in the order of the examples so that the red colour and tinted colours are always the last (if needed).

Typography is same as in the general publication. Benton Sans should be used throughout in all texts and data. Different type sizes and weights within the Benton typeface family depend on the context. Headings are written always in capital letters, body text in lowercase letters.

Always use tabular lining for the consistent vertical alignment of the numeric content.