Metsä Group's colours


Colour is an important factor of Metsä Group’s visual identity in recognition and differentiation. This section contains the colour specifications for the Metsä Group.

Main colours

Values guide Metsä Group's operations 

Metsä Group’s colours are divided into main and additional colours.

Main colours are used in most contexts. They are timeless and versatile.

Consistent use of Metsä Group’s main colours ensures high recognisability for the Metsä brand’s visual image.

White should also be understood as a colour: unprinted areas lend an air of clarity and serenity in both print and digital media.

Lighter tones of Metsä Group’s colours can be used to group visual elements in magazines and annual reports, for example.


Additional colours

Values guide Metsä Group's operations 

Additional colours are used less and in smaller areas than the main colours. Additional colours can be used as effects and in tables and diagrams, for example.