Metsä Group colours

       

Colour is an important factor of Metsä Group’s visual identity in recognition and differentiation. This section contains the colour specifications for Metsä Group.

Colour palette

Metsa Group colour palette 
 

Metsä Group’s colour palette consists of primary identification colours and additional accent colours.

Each colour is defined through a Pantone (PMS /offset) spot colour standard with a corresponding 4-color conversion (CMYK /offset/print) and screen-optimized (RGB/screen) conversion. Primary
colours havean additional (RAL/acrylic paint) match for events,
vehicles, signage or other physical spaces.     

     

Colour hierarchy

Metsa Group colour hierarchy 
 

The usage of Metsä Group’s colour palette is divided into primary identification and complementary purposes.

Primary identification colours are used in most contexts. They are timeless and versatile. Consistent use of Metsä Group’s primary colours ensures strong impact for Metsä brand’s visual identification.

White should also be understood as a colour: unprinted areas lend an air of clarity and serenity in both print and digital media.

Lighter tints of Metsä Group’s colours can be used to group visual elements in information graphics in magazines and annual reports, for example.

Additional colours should be used sparingly and remain subordinate to the primary colours. Additional colours can be used for considered emphasis in charts and tables, for example.