Advertisements

       

This section contains the definitions and examples on how to maintain a clear and consistent style in Metsä Group’s advertisements.

Vertical

Values guide Metsä Group's operations 
 

Our advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully.

The advertisements should be as large as possible. Full-page or full-spread advertisements are advisable, because the advertisement has high visibility and is not compromised by other messages or visuals. The smallest recommended advertisement size is 148 × 210 mm (A5).

Use large images or image pairs – the simpler the image is and the fewer details it has, the better it will work.

The heading must be concise. Together with the image, it should create a noticeable and memorable message.

Any body text should be concise.

Vertical / Grid

Values guide Metsä Group's operations 
 

The placing of the elements is based on the size of the company symbol, the head of a moose.
When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts.

Images must be cropped so that no essential elements are excluded.

The white text box must not exceed the vertical middle line in the advertisement.

The layout template is available for downloading in the databank.

Horizontal

Values guide Metsä Group's operations 
 

Our advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully.

The advertisements should be as large as possible. Full-page or full-spread advertisements are advisable, because the advertisement has high visibility and is not compromised by other messages or visuals. The smallest recommended advertisement size is 148 × 210 mm (A5).

Use large images or image pairs – the simpler the image is and the fewer details it has, the better it will work.

The heading must be concise. Together with the image, it should create a noticeable and memorable message.

Any body text should be concise.

Horizontal / Grid

Values guide Metsä Group's operations 
 

Metsä Group’s recruitment ad layout has following specifications for margins, element positioning and typography.

Images must be cropped so that no essential elements are excluded or positioned behind the headline text box.

The layout template is available for downloading in the databank.

Supportive

Values guide Metsä Group's operations 
 

Company sponsorship and supportive advertising is mainly carried out at the Metsä Group and it differs from normal product marketing ads. Sponsorship advertising is part of Group’s consistent identity building.

It is important to allow white space around the logo to ensure visibility and a visually tranquil feel.

Body text: Benton Sans Light/Medium, 7.6/10.5 points, 90% black.

The layout template is available for downloading in the databank.

Recruitment / Horizontal

Values guide Metsä Group's operations 
 

Recruiting is always good news, which also builds the brand in a positive way. In recruitment ads, deliver the message as clearly as possible. The job title should be mentioned in the headline. Remember what the target group is, write like you talk and avoid unnecessary jargon.

The layout template is available for downloading in the databank.

Recruitment / Horizontal / Grid

Values guide Metsä Group's operations 
 

Metsä Group’s recruitment ad layout has following specifications for margins, element positioning and typography.

The layout template is available for downloading in the databank.

Recruitment / Vertical

Values guide Metsä Group's operations 
 

Recruiting is always good news, which also builds the brand in a positive way. In recruitment ads, deliver the message as clearly as possible. The job title should be mentioned in the headline. Remember what the target group is, write like you talk and avoid unnecessary jargon.

The layout template is available for downloading in the databank.

Recruitment / Vertical / Grid

Values guide Metsä Group's operations 
 

Metsä Group’s recruitment ad layout has following specifications for margins, element positioning and typography.

The layout template is available for downloading in the databank.