Our new and impressive logo consists of the company name, Metsä, and the head of a moose head nobly holding a forest on its antlers. The colour of the logo, a fresh green, symbolises renewal and insight into the future.
Building on a notable history, the Metsä Group strongly focuses on the future. The head of the moose is a modernised version of our earlier logo, and the word Metsä – Finnish for “forest” – is suggestive of the origin of our company and our top-quality products.
Sustainable development is important to us, and our new visual identity better reflects this focus through images, messages and colours. The matching main colours of Metsä Group come directly from nature.